09
2022
-
12
How the market development of China's dishwasher industry in the house economy
Author：
The National Energy Efficiency Standard for Dishwashers was promulgated by the AQSIQ and the National Standardization Administration Committee, which is more suitable for the Chinese requirements for dishwashing. This means that China's dishwasher industry has its own "standard" and all domestic dishwashers will be enforced, so in this case, the domestic dishwasher industry may usher in a major cleaning.
As far as the smart dishwasher category is concerned, it is expected to reach the largest market share in the middle age period due to its widespread use in the domestic sector. Compared to standalone dishwashers, built-in dishwashers have advanced features including dedicated wash cycles, jet arms, and for devices such as ovens and pans that are not easy to clean.
New products such as dishwashers and integrated cooktops, driven by the transformation and upgrading of the industry, are growing rapidly and are currently one of the brightest in the kitchen appliance industry. The information released by Aowei Cloud Computing shows that. Dishwasher retail sales totaled 5.15 billion yuan, an increase of 11.4% over the same period of the previous year; bathroom and integrated stove is the only two kitchen appliances to achieve a double harvest of online and offline sales performance in the first half of 2022.
In recent years, dishwashers and other lazy appliances are developing rapidly and the industry scale is getting bigger. 2016-2021, China's dishwasher market size increased from less than 2 billion yuan in 2016 to 10 billion yuan in 2021, with a compound annual growth rate of 39%. In terms of retail scale, the retail volume of dishwashers in China continues to grow from 2016-2021, reaching nearly two million units by 2021, reaching 1.95 million units, an increase of approximately 30,000 units from 2020, a 2% year-over-year increase and a decrease from previous years.
In terms of the proportion of dishwasher retail channels in the first quarter of 2022, the current dishwasher retail channel is dominated by offline, with a sales share of more than 65% in the first quarter of 2021 or more, while the online channel is just under 35%. And, online sales increased by 26.4% year-on-year, outpacing online sales. From a sales perspective, online and offline dishwasher sales did not change much in the first quarter of 2021, but sales in the offline channel were still about 70,000 units higher than the online channel.
In recent years, many home appliance brands have launched built-in, sink, tabletop and other series of dishwashers with capacities of 8, 10 and 13, priced between 4-8,000 yuan, some even more than 10,000 yuan. From the point of view of sales performance, the first half of this year, many brand-name stores of hot products had been off the market, some of the guide staff performance assessment indicators also rose. According to statistics, in the first half of 2021, the national dishwasher retail sales of 940,000 units, down 9% year-on-year; retail sales of 4.63 billion yuan, an increase of 24.5% compared with the first half of last year; dual-line sales prices rose, with the average price of offline sales exceeding 7 K and online sales approaching 4 K.
In 2020, as the epidemic has been effectively contained, online signs of recovery is particularly obvious, going forward can also return to the proportion of the channel in the first two years; from the channel layout, the current dishwasher online sales growth is slow, from the first half of last year, online and offline market has reached 40%, it can be expected that the future market demand will be released from the offline channel.
In a comprehensive view, the total sales of dishwashers in China will reach 10 billion yuan in 2021, while the sales volume will be close to two million units. Both from a retail perspective and from a retail volume perspective, the offline channel is the dominant one. In terms of the penetration rate of dishwashers in China, the penetration rate of dishwashers in China is still very low and there is a big gap with the advanced dishwashers in the world.
In the first half of this year, dishwashers maintained the momentum of rapid development, becoming one of the fastest growing in the home appliance industry. From the perspective of the product development trend, the current dishwasher is moving in the direction of energy saving, multi-function, intelligence and localization. According to the statistics of Aowei.com, by 2022, the sales of dishwashers reached 5.15 billion yuan, an increase of 11.4% over the same period last year. Dishwashers are still expected to grow significantly in the second half of this year due to the receding virus. AVC expects that by 2022, the total retail sales of dishwashers will reach 6.6 billion yuan, an increase of 23.4% over the same period last year. It can be said that the rise of domestic dishwasher brands is accelerating and the future of the domestic market is bright.
Contact us
H.P :(+86) 18663157988
TEL. :(+86 ) 631 3856635
FAX. :(+86 ) 631 3856636
Email:hcq@ailaiks.com
Address:161 Liling Road, Qiongshan Town, Lingang Economic and Technological Development Zone, Weihai City, Shandong Province, China
Website QR code
Copyright © Shandong Ailaike Machinery Technology Co., Ltd