In 2022, the new crown epidemic entered its third year, health needs have become one of the important growth points of the home appliance industry. Both can bring a healthy life, but also free your hands dishwasher in such a context, although the growth rate fell to the lowest level since 2017, but is still one of the few home appliances market, still in the growth of the segment, in the kitchen appliance market performance is also remarkable. In the new era of consumer pursuit of healthy quality life, dishwashers are moving towards "washing, consumption, drying, storage, care" all-round product form.

Against the trend of growth, the market share of high-quality products increased

In 2022, although affected by the repeated epidemic, real estate market downturn, raw material prices continue to run high and other adverse factors, but the Chinese dishwasher market still achieved counter-trend growth. AVC data show that from January to September 2022, China's dishwasher retail volume was 1.299 million units, down slightly by 0.3% year-on-year; retail sales were 7.05 billion yuan, up 7.0%.

Intelligent dishwasher market analysis 2022 intelligent dishwasher industry changes and trends

The National Energy Efficiency Standard for Dishwashers issued by the State Administration of Market Supervision and Administration and the National Standardization Administration Committee is more in line with the needs of Chinese families for kitchen tableware washing by adopting IEC international standards and introducing Chinese tableware. This also means that China's dishwasher market has its own "standard", all domestic brands of dishwashers will be strictly enforced, so in this situation, the domestic dishwasher market may face reshuffling.

From the intelligent dishwasher product type, built-in dishwasher is expected to become the highest compound annual growth rate in the dishwasher industry because of its wide popularity in household applications. Compared to freestanding units, built-in dishwashers have advanced features, including dedicated wash cycles, spray arms and targeted spray arms for hard-to-clean appliances such as baking pans and pots.

Smart Dishwasher Market Share

The Top 3 brands with market share of smart dishwasher in China are Siemens, Fanta and Boss, with market shares of 46.79%, 17.51% and 12.97% respectively, while the Top 3 brands with market shares of dishwasher online are Siemens, Midea and Haier, with market shares of 27%, 23% and 9% respectively.

With the income conditions necessary for the popularization of dishwashers gradually available, the industry is expected to achieve an annual average penetration rate of about 2%-3%, corresponding to the current price of the annual terminal market size of about 40-50 billion, intelligent dishwasher market growth space.

Intelligent dishwasher market sales trend analysis

China's smart dishwasher industry market two years retail volume growth rate of more than 100%, and in 2018 exceeded the million units mark. In the first half of the year, the dishwasher category was hit hard by the epidemic black swan, but sales were still as high as 858,000 units, up 32.7% year-on-year, with a retail sales volume of 3.72 billion yuan, up 20.4%.

Intelligent dishwasher built-in dishwasher product form advantages can not be ignored, this dishwasher can be installed in the worktop below, flush with the kitchen cabinets, without additional intelligent dishwasher to prepare a large space for placement. By 2027, the built-in dishwasher product segment is expected to reach $2.2 billion, growing at a CAGR of 9.5% from 2020 to 2027.

What dilemma does the smart dishwasher industry face

China National Grid released the "2020 China Dishwasher Market Development White Paper" pointed out that the dishwasher manufacturing, design rooted in the habits of European and American families, while different Chinese dishes or dishes on the bowl, plate, dish, pot and other container size, depth requirements are different, the formation of the degree of lightness of grease is also different, resulting in Chinese families dishwasher use scenarios more complex.

In addition to doubts about the cleaning power, that dishwashers cost water and electricity is also one of the reasons why many consumers are reluctant to use. In addition, the long-established habits of life make people more accepting of hand-washing dishes, the traditional concept of hand-washing dishes as a kind of hard-working performance, the influence of which, the smart dishwasher industry "place of use" to further narrow.

In the fierce market competition in the smart dishwasher industry, the key to winning is whether companies and investors can make timely and effective market decisions. Smart dishwasher industry research report is to understand the market, analysis of the environment to provide the basis, is an important tool for enterprises to understand the market and grasp the direction of development, is an important tool to assist enterprises in decision-making. The Smart Dishwasher industry report is based on a system of industry monitoring statistics and indicators to study the status, changes and trends of the industry in China over a certain period of time.